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A new immersive gallery at the Museo Egizio
info@museitorino.it
011 44 06 903
Dal lunedì al sabato dalle ore 9:00 alle 18:00
What worlds open up when we look at an object?
Behind every artefact lies a landscape: the land and river from which its material comes, the hands that shaped it, the colours and sounds of an environment transformed over time. On 20 November 2026, the Museo Egizio will inaugurate an immersive room that brings precisely this to the public: a space for experimentation rooted in research and presenting its findings through an innovative approach.
Visitors who descend the stairs and enter the hypogeum of the Museo Egizio will embark on a journey along the banks of the Nile, through the atmospheres, colours and sounds of Egypt, from antiquity through the successive transformations of the landscape.
This space is highly innovative in terms of storytelling and flexibility, allowing it to accommodate a constantly evolving range of content.
A project looking towards the future of the Museo, made possible through the support of Brightstar: a highly technological space with a programme of guided tours that will make it accessible to the public.
The room has also been created thanks to the contribution of Lavazza.
How did the project come about?
The process of making the Museum’s heritage accessible to the public, which began in 2024 with the free opening of the Rock Chapel of Ellesiya, now gains another fundamental element: a new dimension to the museum experience, immersing visitors in the atmospheres, colours and sounds of Egypt, from antiquity through the successive transformations of the landscape.
An adaptive narrative system in which immersive projection is not merely a means of communication, but is itself the outcome of technological research — a theme that lies at the heart of the shared vision of the partners involved in this project.
From the biography of the object to the landscape and back
When we look at an artefact in a display case, we engage with all of its material aspects: its shape, colours and any traces left by the passage of time. Yet in doing so, it is as though we were looking at a still frame from a much longer film concerning the history of that object.
Every artefact, in fact, has a complex biography encompassing the entire series of events that brought it into being — the artisan’s idea, the choice of raw materials, its creation and subsequent uses — as well as the history that brought it to the place where we see it today: archaeological excavation, research and conservation work.
This space invites visitors to discover precisely these chapters in the biographies of objects, focusing first and foremost on the landscape, understood as a co-protagonist in the story of an artefact’s life.
There are different types of landscape: the natural landscape, which provides materials and environmental and climatic conditions; the cultural landscape, which encompasses the communities that have inhabited, organised and transformed the territory over time; the economic landscape, through which we can reconstruct the networks along which resources, techniques, knowledge and goods circulated; and the symbolic landscape, which helps us understand why certain forms and images were chosen for specific objects.
Because it is an integral part of the object itself, context will be the central protagonist of this narrative.
The materials from which objects are made, for example, point to the resources available in their environment: clay, stone, minerals, plant fibres, wood and pigments. The techniques used tell the story of how these resources were selected, worked and transformed. Form and function reveal gestures, everyday practices and social roles. Decoration opens up a further dimension: a landscape of images, memories and meanings, in which natural elements, symbols and beliefs are translated into visible signs.
Which landscape, and which Egypt?
This gallery aims to guide visitors on a journey of discovery through the landscape, reconstructing the contexts and environments of the Nile Valley in order to present an image that is as true to life as possible and free from stereotypes.
Cinema, illustrations, photography and tourism promotion have all contributed to shaping the Western imagination of ancient Egypt, reducing it to a handful of defining elements: the desert, monumental architecture, mystery and power. Yet the Nile landscape is a far more complex ecosystem. This new immersive space invites visitors to explore that complexity, as though they were virtually travelling along the banks of the Nile.
The opening of the immersive gallery will give visitors to Turin the opportunity to explore the context of the objects in the collection in greater depth. It will not only provide an introduction to the museum, but also add an element that has so far been missing: the Egyptian landscape from which these objects originate and to which they remain intrinsically connected.
Behind every artefact lies a landscape: the land and river from which its material comes, the hands that shaped it, the colours and sounds of an environment transformed over time. On 20 November 2026, the Museo Egizio will inaugurate an immersive room that brings precisely this to the public: a space for experimentation rooted in research and presenting its findings through an innovative approach.
Visitors who descend the stairs and enter the hypogeum of the Museo Egizio will embark on a journey along the banks of the Nile, through the atmospheres, colours and sounds of Egypt, from antiquity through the successive transformations of the landscape.
This space is highly innovative in terms of storytelling and flexibility, allowing it to accommodate a constantly evolving range of content.
A project looking towards the future of the Museo, made possible through the support of Brightstar: a highly technological space with a programme of guided tours that will make it accessible to the public.
The room has also been created thanks to the contribution of Lavazza.
How did the project come about?
The process of making the Museum’s heritage accessible to the public, which began in 2024 with the free opening of the Rock Chapel of Ellesiya, now gains another fundamental element: a new dimension to the museum experience, immersing visitors in the atmospheres, colours and sounds of Egypt, from antiquity through the successive transformations of the landscape.
An adaptive narrative system in which immersive projection is not merely a means of communication, but is itself the outcome of technological research — a theme that lies at the heart of the shared vision of the partners involved in this project.
From the biography of the object to the landscape and back
When we look at an artefact in a display case, we engage with all of its material aspects: its shape, colours and any traces left by the passage of time. Yet in doing so, it is as though we were looking at a still frame from a much longer film concerning the history of that object.
Every artefact, in fact, has a complex biography encompassing the entire series of events that brought it into being — the artisan’s idea, the choice of raw materials, its creation and subsequent uses — as well as the history that brought it to the place where we see it today: archaeological excavation, research and conservation work.
This space invites visitors to discover precisely these chapters in the biographies of objects, focusing first and foremost on the landscape, understood as a co-protagonist in the story of an artefact’s life.
There are different types of landscape: the natural landscape, which provides materials and environmental and climatic conditions; the cultural landscape, which encompasses the communities that have inhabited, organised and transformed the territory over time; the economic landscape, through which we can reconstruct the networks along which resources, techniques, knowledge and goods circulated; and the symbolic landscape, which helps us understand why certain forms and images were chosen for specific objects.
Because it is an integral part of the object itself, context will be the central protagonist of this narrative.
The materials from which objects are made, for example, point to the resources available in their environment: clay, stone, minerals, plant fibres, wood and pigments. The techniques used tell the story of how these resources were selected, worked and transformed. Form and function reveal gestures, everyday practices and social roles. Decoration opens up a further dimension: a landscape of images, memories and meanings, in which natural elements, symbols and beliefs are translated into visible signs.
Which landscape, and which Egypt?
This gallery aims to guide visitors on a journey of discovery through the landscape, reconstructing the contexts and environments of the Nile Valley in order to present an image that is as true to life as possible and free from stereotypes.
Cinema, illustrations, photography and tourism promotion have all contributed to shaping the Western imagination of ancient Egypt, reducing it to a handful of defining elements: the desert, monumental architecture, mystery and power. Yet the Nile landscape is a far more complex ecosystem. This new immersive space invites visitors to explore that complexity, as though they were virtually travelling along the banks of the Nile.
The opening of the immersive gallery will give visitors to Turin the opportunity to explore the context of the objects in the collection in greater depth. It will not only provide an introduction to the museum, but also add an element that has so far been missing: the Egyptian landscape from which these objects originate and to which they remain intrinsically connected.
info@museitorino.it
011 44 06 903
Dal lunedì al sabato dalle ore 9:00 alle 18:00
